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CLOUD KI

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4-week specialist training for B2B lead generation on LinkedIn.

Module 1 : Platform Fundamentals

Campaign Manager overview; account hierarchy (Company Page, Ad Account); tracking with Insight Tag.

Module 2: Objectives & Budgets

Select goals (awareness, website visits, lead gen); daily/lifetime budgets; bid caps for auctions

Module 3: B2B Targeting

Job titles, companies, skills; retargeting website visitors; ABM strategies for Indian enterprises.

Module 4: Ad Formats

Sponsored Content, Message Ads, Dynamic Ads; carousel for case studies; lead gen forms (no-redirect).

Module 5: Measurement & Optimization

 Key metrics (CPL, CTR); attribution windows; A/B testing creatives. Final project: B2B lead campaign for a service business.

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5-week program on running profitable Facebook and Instagram ads via Meta Ads Manager.

Module 1: Setup & Basics

Create Business Manager, ad accounts; install Meta Pixel for tracking conversions.

Module 2: Campaign Structure

 Choose objectives (traffic, leads, sales); set budgets, bidding strategies (lowest cost vs. value optimization).

Module 3: Audience Targeting

Build custom/lookalike audiences; detailed targeting for interests, behaviors; A/B test placements (Feed, Stories, Reels).

Module 4: Ad Creatives

Design scroll-stopping hooks, video/image formats; write high-CTR copy; dynamic ads for scaling.

Module 5: Optimization & Scaling

Analyze metrics (ROAS, CPC); fix learning phase issues; scale winners while killing losers. Final project: Live ₹5,000 ad campaign.